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Safeguard your Credit Union with a Website Accessibility Audit

Find out how your credit unions can conduct a comprehensive website review so that everyone may use it.


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Announcing the Digital Onboarding Platform: Account Activation Solution for Credit Unions

With email and SMS reminders, guided digital journeys, and detailed analytics, Digital Onboarding motivates members to adopt account-related services that drive profitability.


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Fintech Companies: Friend or Foe?

Over the past several years, credit unions have seen tremendous growth, even alongside the uprising of many fintech companies.


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NWCUA Expands Partnership with CU Solutions

NWCUA’s Strategic Link is excited to announce our expanded partnership with CU Solutions Group (CUSG), an award-winning, national credit union service organization that offers expertise and best-in-class solutions in technology, marketing, and performance.


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Join Capstone Strategic for an Important Webinar June 27

Your Association’s Strategic Link Partner, Capstone Strategic Inc., will co-host a webinar on Wednesday, June 27 that focuses on helping Northwest credit unions search and find the best partners.


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Small Businesses Deserve the Credit Union Model

It’s a given that the credit union business model has served retail consumers well.


Gravity Payments – Merchant Services Putting People above Profits

The merchant services and credit/debit card-processing industry can be confusing to independent business owners and engage in practices not in their best interests.


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Credit Unions’ Vital Signs Indicate Overall Health

Credit Unions have vital signs, which indicate the overall financial health of the institution.


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CU 2.0 Offers a Webinar to Help NWCUA Credit Unions Remain Relevant in the Digital Age

Credit Union 2.0, your Strategic Link partner, provides the tools, strategy, and personalized playbooks to help credit unions stay on top of digital offerings that resonate in the marketplace.


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Shaping the future of Business Development

Credit Unions in the Northwest are collaborative institutions that look to one another to help find solutions to issues the industry faces.


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Strategic Link’s Value Creation Task Force Adds Four New Partners

Northwest Credit Union Association’s Strategic Link team has spent years refining the People Helping People mission that defines the Credit Union Movement.


First Phone—Sprint Shares Advice for your Members on When Kids are Ready

There are all sorts of decisions that parents make as their children grow.


POPin: Transforming the Face of Digital Banking

Imagine having your branch in the palm of your member’s hands—that’s POPin.


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What Credit Unions Need to Know about Strategic Mergers and Acquisitions

With industry consolidation, regulatory changes, and disruptive technology, many credit unions are exploring alternative ways to grow, and some are taking a closer look at strategic mergers and acquisitions (M&A).


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Design Executive Deferred Compensation

Setting executive salaries may not be an easy task for a credit union board, but the process of arriving at equitable numbers usually isn’t complicated.


Strategic Link Announces SimplyCredit, a New Business Solution for CUs

According to the Federal Reserve Bank, Americans owe more than $1 trillion in credit card debt, the highest level since the Great Recession.


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Strategies to Help Credit Unions Thrive in Today’s Market and Beyond

In 2017, Your Credit Union Partner (YCUP) became a Northwest Credit Union Association (NWCUA) partner, with its services available to member credit unions through Strategic Link.


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Operational Improvement for the 21st Century

With hundreds of projects to their credit, and a guaranteed ROI of 2:1 or greater, Marathon Partners is regarded as the leader in the Credit Union operational improvement space.


A Way to Save on Vendor Contracts

Credit unions are in the business of saving money for their members.


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The Building Blocks of Blockchain

One of the experts spearheading the understanding of blockchain in the credit union space is Catalyst Corporate Vice President for Correspondent Services Justin Lutes.


CU Direct’s Journey to Evolution and Innovation

From its beginning 20 years ago until today, the company has both evolved and innovated with the times, much like the credit unions it serves.


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The Evolution of Auto & Home Insurance in 2018

From Amazon and Alexa to Uber and Zillow, we don’t need to look far to see how technology and connectivity have changed our way of life, how we communicate, and how we do business.


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Building Equity for Your Members

Last year, CUNA Mutual Group Vice President for Diversity, Equity and Inclusion Angela Russell was fortunate enough to hear author Gyasi Ross give a keynote speech at the YWCA Racial Justice Summit.


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Strategic Thinking Beyond the C-Suite

“I need my team members to be more strategic in their thinking.”