WHAT IS CU VALUES?
CU Values is an exciting new program from NWCUA that highlights the value of credit union membership.
The program will include 200+ unique and compelling offers at local merchants throughout the region to reinforce the fact that credit unions support our community and offer smart ways to save money.
The free Android and iOS apps use location awareness to automatically notify users when they are near a special offer from a nearby merchant.
Can People Who do not Belong to A CU Use This?
YES! – We’re building this for consumers who are credit union members as well as others who may be interested in joining. Think of this like the “Got milk?” campaign. Even if you aren’t a milk drinker, the exposure to the campaign reinforces the wholesomeness of milk. It’s the same with CU Values – even if you aren’t a member of a credit union, you should download this app for great local savings.
HOW DO NWCUA MEMBER CUs PARTICIPATE?
Interested in additional exposure? A “CU Values Share” includes:
- One location-based notification to promote a product from your CU. For example, this could be a notification at an auto dealer promoting auto loans. Ask for our case study from Goldenwest Credit Union about their success with this type of marketing.
- Three unique offers at merchants you suggest in your community. This can help reinforce your relationships with great local merchants. They pay nothing to participate, and Larky does the work to set up the offer.
- Mobile advertising within the platform.
Once you sign up to participate, marketing the CU Values app to your members is turn-key. Just download these templates and customize them with your credit union branding—it’s that simple!
Interested in your own branded version for your members? Contact Larky at 415.952.7598 for details.
How many CU Values shares do you need?
ONE SHARE = $150/MONTH
Purchase multiple shares to support the initiative and increase your exposure. For example, three shares provides 3X the power.
SUGGESTED PARTICIPATION BY ASSET SIZE:
- < $50M – 1 Share
- $50M – $150M – 2 Shares
- $150M – $300M – 3-5 Shares
- >$300M – 5 or More Packs
CU Values is free for all NWCUA member credit unions to promote in their community.
FOR OUR REGION:
- Reinforce the value of CU membership.
- Support local community businesses.
- Save consumers money (and attribute the savings to credit unions).
FOR YOUR CREDIT UNION:
- Promote your products at the right time and place. (e.g. when members are at a dealership, send them auto loan rates).
- Encourage membership in your CU.
- Strengthen relationships with members.