Changes Coming to Sprint Member Discount Program to Further Strengthen CU Membership

Love My Credit Union Rewards has announced changes to the Sprint Member Discount Program that has already saved credit union members more than $700 million.

Beginning in January, credit union members will get $100 cash back for every new line activated, and $50 will go to current Sprint customers for every line transferred, both with no limits. Members will get $50 loyalty rewards, every year for every line, with dollars deposited into that member’s account.The program, exclusive to credit unions, has been a strong option for credit unions to earn non-interest income. Marketing reimbursements are paid to participating credit unions based on marketing efforts, and include a new, pay-for-performance model.

Credit unions including Oregon Community CU, Spokane FCU, and Rivermark Community CU reported substantial income this year for a program with what was described as “very minimal” marketing requirement.

In addition to the program changes detailed earlier, participating credit unions also receive free marketing materials including inserts, emails, web banners, posters, and more, with Sprint managing member service needs, as needed.

Credit unions interested are invited to join this webinar on Wednesday, November 30, 3:00pm EST, or one of the remaining webinars on Thursday, December 8, 3:00pm EST, or Wednesday, December 14, 3:00pm EST to learn more.

Want to get involved? Contact Kaitlin Ramos, NWCUA Program Manager, at 503.350.2208 or [email protected].