Cameron Smith joins NWCUA as Vice President of Strategic Partnerships and Resources

Cameron Smith, former Director of the Oregon Department of Consumer and Business Services, joins the Northwest Credit Union Association Nov. 9, as Vice President of Strategic Partnerships and Resources. In that role, Smith will lead Strategic Link, which connects credit unions with the industry’s most relevant business solutions.

“Cameron’s knowledge of the credit union industry and our competitive position in the financial services marketplace will serve our member credit unions and business partners exceedingly well,” said Troy Stang, President and CEO, NWCUA. “With his leadership skills and future-focused vision, he will build on Strategic Link’s legacy and will provide Northwest credit unions with key opportunities and partners in emerging FinTech and next-generation services.”

Smith currently serves as Chief of Staff for Oregon Secretary of State Bev Clarno. His resume includes an impressive background in key strategic leadership positions. As Director of Oregon’s DCBS, he advocated for consumers and businesses across such areas as insurance, investments, banking, and credit. He also oversaw mortgage services as head of the state’s veterans’ affairs division, and on his watch, the loan portfolio grew significantly.

“I value the cooperative principles of member-driven credit unions. I look forward to working with the team at NWCUA to grow strategic partnerships of financial impact and value for credit unions, and for the consumers they serve across the Northwest.”
— Cameron Smith, VP, Strategic Partnerships and Resources

Smith joins NWCUA and Strategic Link at a pivotal time. Coming out of the pandemic, credit unions are reassessing how they provide services and what consumers want from their financial institution. Strategic Link, under Smith’s leadership, will be the partner that positions credit unions to thrive in this new environment.

“Advancing the speed of digital adoption in the regulated space of financial services and specifically credit unions, is a necessity and winning strategy as they strive to remain relevant in the marketplace and grow market share,” Stang said. “While the competitive forces among traditional financial institutions is expected, the intensity of competitive forces from the non-regulated space is also going to intensify. The experience Cameron brings to NWCUA will help to position credit unions in a competitive and relevant position to be the financial institutions of choice.”

Editor’s note: Strategic Link connects credit unions with business solutions ranging from digital and FinTech products and services, to talent recruitment, succession planning, and more. Visit your partners today at the virtual Strategic Link Trade Show. More information can be found online at NWCUA’s CU Learning TRAXX website.