Boost Your Credit Union’s Reputation with Positive Online Reviews
In today’s digital-first environment, online reviews are a powerful tool many consumers use when making all sorts of decisions, from where to grab dinner to which financial institution to partner with.
A survey conducted by ReviewTrackers found that 63.6% of consumers are likely to check online reviews on Google before doing business with a company, and 94% reported that a negative review convinced them to avoid engaging with a business.
Online reviews help businesses, including credit unions, gain visibility, credibility, and trust among consumers, but the question is: how can you encourage people to post them?
Eltropy, a leading provider of secure and compliant text-messaging for credit unions, can help. The Strategic Link partner’s new Reputation Management solution enables credit unions to send feedback forms, review links, and surveys directly to members’ devices and get feedback faster than ever.
“In today’s information-driven world, building a solid, positive reputation online is critical for credit unions,” said Cameron Smith, VP, Strategic Partnerships and Resources. “It not only reinforces the idea that credit unions are the best financial partners for consumers, but it also drives greater trust and loyalty with existing members.”
Watch the video below to learn more, and join Eltropy for its upcoming webinar, Reputation Management: Why it Matters & How Text Messaging Can Help, on May 11, from 11 a.m. to noon PDT (noon – 1 p.m. MDT).