Tools to Help Your Credit Union Attract Talented Leaders

By John Pesh

In an environment where 63 percent of companies report that employee retention is their top concern, a talented leadership team is critical to keep on board.

Retaining high-performing credit union executives often rests on whether you can provide them a more comfortable retirement.

There are limitations on how much credit union executives can contribute and receive from traditional retirement plans, such as a 401(k) or pension plan. These limitations make supplemental executive retirement plans (SERPs) a viable and important complement to these conventional plans.

SERPs are nonqualified retirement plans that provide benefits beyond those offered by qualified plans. Although qualified plans may have more tax advantages, nonqualified plans offer more flexibility in customizing contribution amounts and timing of distributions. SERPs allow you to build a powerful supplemental benefits package, which can create greater loyalty.

Create a customized program

As more CEOs approach retirement, retaining and attracting capable leadership has never been more critical. In the next two years, 10 percent of credit union CEOs are expected to retire, and two thirds of new CEOs are hired externally from the financial services industry. SERPs can help credit unions stay competitive in the search for new talent, and strengthen leadership continuity.

Nearly 60 percent of credit unions offer SERPs to their CEOs. Of these credit unions, 75 percent offer 457(b) plans; 55 percent offer 457(f) plans; and 30 percent offer both types. The 457(b) plan supplements a 401(k) plan and defers income taxes on contributions until the benefits are paid to them at retirement. Although 457(b) plans allow for self-direction of investments, they have a contribution limit, which is $18,000 for the 2016 tax year.

A 457(f) plan has no contribution limits, and taxes are paid in the year the “risk of forfeiture” lapses—when the executive becomes vested, which is typically when the benefit is paid. Plans can be designed with multiple vesting dates to spread payments and create ongoing retention incentives. The credit union owns the 457(b) and (f) plan assets until distribution.

Life insurance-based plans can be a more cost-effective alternative to 457(b) or (f) plans. The credit union can lend the executive money or offer a bonus to pay the annual premiums, and the executive owns the policy. These plans have no program limits, and income from life insurance can be withdrawn income tax free.

Tailoring a supplemental benefits package to the executive’s needs may create greater loyalty to the credit union. Some might value a 457(b) or (f) plan. Others might prefer other benefits in addition to retirement incentives, such as additional life or disability insurance. Long-term care insurance can also be an important component, as it helps to preserve nest eggs from medical costs Medicare doesn’t cover.

Competition for top executives continues to intensify. Quality executives are in high demand, and losing an executive to a competitor is costly. Supplemental benefits can strengthen your succession plan and preserve leadership quality and continuity.

For more information, please contact Craig Reed, Director of Strategic Partnerships, Northwest Credit Union Association, at creed@nwcua.org.

John Pesh is Director of Executive Benefits at CUNA Mutual Group. For more information about SERPs, contact him at 800.356.2644, ext. 665.8223.